Sunzi’s Art of War is an enduring military classic that has greatly influenced the world. The principles of strategizing and the secret to winning battles contained in the classic can be applied to state administration, business management, public relations, diplomacy and also everyday life.
This new book Total Victory: 100 Strategies from Sunzi depicts 100 battles in businesses and demonstrates how entrepreneurs and business people have employed the principles of Sunzi’s Art of War to thrive and stay ahead in the fast-changing and competitive business environment. There are 100 case studies, with stories of well-known entrepreneurs like Lee Iacocca, Andrew Carnegie, John D. Rockefeller, Li Ka-Shing, Lee Kong Chian and Tan Kah Kee. Famous Asian and western corporations like Nissan, Honda, Nokia, Hewlett-Packard Computers, Philips Electronics, Casio, etc. are featured as well, illustrating the credibility of Sunzi’s strategic art of business.
To succeed in business, an entrepreneur must “know oneself”, which means understanding his company and the situation surrounding him, and “know others”, which refers to knowing market changes, consumers’ psychology and his competitors.
By using a simple and vivid art form to illustrate the application of Sunzi’s Art of War in the business world, Wang Xuanming has made the military principles practical for all business and corporate players.